Privacy Policy for New Zealand

Welcome to al.ive body ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information, including information collected and used for sending marketing emails and SMS messages based on digital visits, browsing, and purchase behaviour across our website. This Privacy Policy outlines our practices for collecting, using, disclosing, and managing your personal data when you access or interact with our website and when we send marketing communications to you. We comply with the New Zealand Privacy Act 2020 and the Information Privacy Principles (IPPs).

Information Collection

We may collect personal information from you directly or indirectly through various data collection tools, including cookies, trackers, and when you provide your contact information for marketing purposes. The types of information we collect may include, but are not limited to:

• Contact details (name, email address, phone number, etc.).
• Demographic information (age, gender, location, etc.).
• Mobile phone number.
• Log data (IP address, browser type, device identifiers, etc.).
• Website usage information (pages visited, time spent on each page, browsing behaviour, etc.).
• Purchase history and behaviour on our website.
• Any other information you voluntarily provide to us.

Cookies and Trackers

Cookies and trackers are used on our website to enhance your browsing experience, improve our services, and gather relevant data for analysis. By using our website, you consent to the use of cookies and trackers as described in this policy.

• Types of Cookies: We may use session cookies (which are deleted when you close your browser) and persistent cookies (which remain on your device until deleted) to remember your preferences and provide a more personalised experience.
• Third-Party Cookies: We may allow third parties, such as analytics services or advertisers, to use cookies on our website. These third parties may collect information about your online activities over time and across different websites.
• Browser Settings: You can manage your cookie preferences through your web browser settings. However, disabling certain cookies may affect your ability to access certain features on our website.

Use of Information

We will use the information collected from you to send marketing communications, including emails and SMS messages, based on your digital visits, browsing behaviour, and purchase history. The purposes for which we use your information may include:

• To provide and improve our website and services.
• To send you marketing emails and SMS messages with information about our products, promotions, and offers.
• To personalise marketing communications based on your interests and behaviour.
• To monitor and analyse website usage, marketing effectiveness, and customer preferences.

Disclosure of Information

We may disclose your personal information, including your mobile phone number, in the following circumstances:

• To our trusted third-party service providers who assist us in operating our website and managing marketing communications.
• To comply with legal requirements or respond to lawful requests from government authorities.
• In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

Data Security

We take reasonable measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no data transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

Google Analytics 4 Consent

We use Google Analytics 4 to collect information about your interactions with our website to understand user behaviour and improve our services. Google Analytics 4 uses cookies and other tracking technologies to gather data about your use of our website, including but not limited to, the pages you visit, the time spent on each page, and your general browsing behaviour.

By using our website, you consent to the collection and processing of data by Google Analytics 4 as described in this Privacy Policy.

However, we understand that some users may prefer not to have their data collected by Google Analytics 4. If you wish to opt-out of Google Analytics 4 tracking, you can do so by following the instructions provided by Google: Google Analytics Opt-Out Link.

Please note that opting out of Google Analytics 4 does not affect other cookies or trackers used on our website, and it may not prevent the collection of data through other analytics tools or methods.

Your Rights

Under the New Zealand Privacy Act 2020, you have certain rights regarding your personal information, including the right to opt-out of receiving marketing communications. You have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate or incomplete information.
• Request the deletion of your data (subject to legal obligations).
• Opt-out of receiving marketing emails and SMS messages by following the unsubscribe instructions provided in the communications.

If you wish to exercise any of these rights, please contact us using the details provided below.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or the use of your personal information for marketing purposes, please contact us at: hello@alivebody.co.nz

Children's Privacy

Our website and marketing communications are not intended for use by individuals under the age of 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete the information as soon as possible.

Third-Party Websites

Our website may contain links to third-party websites that are not operated or controlled by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and disclose your information.

International Data Transfers

Some of our third-party service providers, including Google Analytics, may be located outside of New Zealand. This means that your personal information may be transferred to, processed, and stored in countries that have different data protection laws. We take appropriate measures to ensure that such international data transfers comply with applicable privacy laws and provide adequate protection for your personal information.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will post the updated version on our website and indicate the "last updated" date at the beginning of the policy.

By continuing to use our website or receive marketing communications after any changes to this Privacy Policy, you agree to be bound by the revised terms. We recommend reviewing this policy periodically to stay informed about how we collect, use, and protect your personal information for marketing purposes.