The story of al.ive
Born and raised in Adelaide, Australia by a single mother, we were taught from a very young age to understand the value of hard work. Our mum, Alisa, owned and operated a very successful secondhand baby-wares store, where we spent many hours growing up. Our upbringing has given us the greatest appreciation for how small businesses operate. We almost feel that it was part of our destiny that we now have the opportunity to not only run our own brand, but also to work with other business owners.
Our time on the renovation show, The Block facilitated our move into the interior design field, the place in which we feel we truly belong. We have always been big dreamers and we feel strongly that sometimes in life we are guided to do things. And this is exactly what happened with al.ive. The idea came to us while sitting on the beach after we’d just finished styling our Albert Park renovation project.
We were reflecting on how difficult it had been to find unique products that would complement the aesthetic of our home, but would also provide a natural formulation, planet-friendly packaging and be a joy to use. We considered partnering with other brands to have a role in designing a product, but we soon realised we could dream bigger… we could build our own brand.
The al.ive journey has been many things; exciting, daunting, inspiring, a vessel for our creativity, exhausting, but above all, a true love. We could not be prouder of all that we have achieved and get such a sense of joy when we see al.ive body elevating and enhancing spaces across Australia, and now New Zealand.
We feel so passionately about continuing our mission to create purposeful products that are just as beautiful and functional as they are conscious and effective, and we cannot wait to see where we are in another four years.